cheerios

FDA strikes again: Cheerios now a “drug,” must be “approved”

by Joel McDurmon on Jan 26, 2012

If the Diamond nuts story were not bad enough—where the FDA declared the nuts a “drug” and threatened to seize the company’s nuts unless they complied—the FDA is now targeting Cheerios for printing health benefits on its boxes. According to the FDA, the cereal box in in “serious violation.” The Wall Street Journal reports,

Hey, General Mills: If you want to say Cheerios is “clinically proven to lower cholesterol,” you better get your whole-grain Os approved as a new drug by the FDA.

That’s what the FDA told the company in this letter, which says the labeling on Cheerios boxes is in “serious violation” of federal rules. The letter continues:

Based on claims made on your product’s label, we have determined that your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease.

What’s more, the letter says, Cheerios “may not be legally marketed with the above claims in the United States without an approved new drug application.”

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42 Comments

  1. Here we go folks! It's time to dismantle the federal government one department at a time starting with the presidency. Elect Ron Paul 2012 !!

    −Rosco1776
    • This and the Diamond nuts FDA letters were in 2009 and have long since been easily dealt with by simple labelling changes. What is "American Vision News" overblowing this?

      −TK Soho
  2. Basically, this is saying that ANY healthy foods that we eat are "drugs" and subject to the FDA. With Moochelle pushing healthy eating, they are herding us into complete slavery to the government. We will not be able to eat or drink ANYTHING without Big Brother telling us that we can do so. WTH is happening to the United States? Why are we allowing all these Socialist to rule our Country? Those in office who could do something are doing nothing? WHY???

    −Jules29
  3. My comments have to be approved before being posted–on other sites I have my post removed because I used the word " S O C I A L I S T" which I am told is a drug. Never heard of it.

    −Jules29
  4. I have had enough of this shit.

    −Rudi
  5. Well then water too is a drug it has been clinically proven to prevent de-hydration which has been known to cause death. I wish the people had access to a governmental reset button…..

    −Alfred
  6. Ok tha's it. That's the last straw. When the government deems Cheerios – the most lack luster in taste cereal ever – as a drug, you know our tax money is being wasted on lobbyists and incompetance.

    When eating Cheerios, add more sugar. I, usually, add more sugar than I would have gotten in any other sweet cereal.

    −Ducky
  7. What a crock of crap.

    −SEAN MURRY
  8. Hey Sean, you better make sure that "crock of crap" is FDA approved or else the Nanny Cops will be knocking on your door.

    −Colorado Joe
  9. FDA and EPA have become a dictatorship unto themselves. They should both be abolished as soon as possible.

    −Larry Hood
  10. Maybe we better make sure that Cherrios has a WARNING LABEL and has been approved by MOOCHELE, before we eat them, they might not be good for us . PLEASE VOTE 2012, for someone other than OBLAMELESS !!!!!!!!!!!!!!

    −Chris Wilkes
  11. Have people totally lost their minds? I mean really? Cherrios a drug? This just further confirms what total lunatics liberals are and currently running our government, aka dictatorship. Liberalism IS a mental disorder!

    −Can't Fix Stupid
  12. This is a perfect example of government run amok! These bureaucrats do not have enough substantive work to keep themselves busy so they intrude into the business world and interfere with people who are being productive and yes (ugly word) capitalistic. If this trend keep going as it is, there will be more parasites than productive enterprises at which point the system will collapse completely.

    −Patriot7
  13. Seriously. The country is on the verge of bankrupty and the bureaucrats are worried about Cheerios. This is insane.

    −Twitch
  14. just wondering when the FDA will get around to banning all "anti-inflammatory" foods like Salmon and sweet potatoes. After all, if they benefit your health, they must be a drug!!!
    How much better off would we be without the FDA/USDA protecting market share and profits for ADM and Monsanto as they ply their adulterated trash upon the rest of us as "food"?

    −boomer8
  15. What the FDA is now saying about Cheerios, and also said about Diamond walnuts, is a simple nutritional fact, just as Michele Obama is telling school lunch programs they need to serve more fruits and vegetables because the are healthier for our children, as well as all Americns, does this mean that fruits and vegetables are also drugs? All nutritionists agree with Michele Obama, as well as General Mills' Cheerios and Diamond's walnuts claims for better health for their products consumption. So why is the FDA persecuting these common sense claims, agreed to by all nutritionists, so they can exhibit their power over others, as a warning to obey their every mandate, or else. If this isn't government out of control, I don't know what is, or if you could every make and prosecute that claim to get the government off the backs of our citizens, and their corporations.

    −Randy131
  16. Does that mean that all of those damn "professional welfare obuma zombie bums" need to get a photo I.D. so they can use food stamps (obuma bucks) to buy the new "drug" Cheerios? If "yes",,, then they can show the same I.D. to VOTE, right… Hell, the demunist party will not allow THAT to happen…. because too many dead people and illegals vote demunist party.

    −Meesrsv
  17. Who are these idiots in this administration and departments!

    −PTCRUISERMAN
  18. This is INSANE!!! What will they do NEXT?!!! This WHOLE administration HAS TO GO!!!!

    Tracie
  19. Thia is gettinfg absoulity crazy. Get all those dumb idiots out of Washington. No wonder this world is going to hell!

    −cutie
  20. The fda is pandering to moooo-shell her saw that there GM ann thunk it word da car people ann her wanted a free un ann wont ya no when her gots da box there wernt no cah in near.

    −jim28threg.
  21. Someone's "campaign contribution" check must not have cleared yet.

    −Richard Gibbard
  22. The fda should be defunded, Cherrios a drug get real. Most of us where raised on
    Cherrios including the senate and house. Hey that explains what is wrong with them, so they should all be locked up.

    −guestresponder
  23. time is heavy on the FDA's hands these days?

    what's next? air?

    −Gringo Infidel
  24. What a bunch of morons! They think only a drug can treat health conditions so anything that makes you healthier must be classified as a drug. Typical bureaucratical BS!!!

    −MED
  25. Screw voting that zany wacko ron paul.Let him go run for mayor of Nutsville where he is from.THis is so assnine what the fda is doing because Cheerios is just a cereal with facts to back it up

    −Howie Carr listener
  26. What do you expect when we have a crackhead as a President.

    −GDC
  27. Vegetables lower your cholesterol, so veggies are next to be banned, in fact if you will look at every fruit and vegetable there are nutritional value in them that are healthy and recommended by the heart org. and by doctors.
    OMG we are being drugged by our gov. to eat more fruit and veggies. The death panels underground network.

    −DEFEATOBAMAIN2012
  28. Thank goodness for our keepers. They are saving thousands of lives through their vigilance! I went o Coastco and bought a case of Cheerios to help get them off the markey!

    −Guest
  29. Well, let me get this straight… They want to ban, limit, or tax the heck out of "unhealthy" things like sodas, chips, etc. and tell us what we shouldn't be eating, but they want to prevent us from knowing what IS healthy. These nuts have gotta go or before you know it we won't be allowed to eat anything at all. That's some kinda population control plan there, huh? I suggest the fda and all other idiots backing it live on their own wacky rules and leave the rest of us alone.

    −Michelle
  30. The Nazi's FDA is now dictating what we eat. We must take America back from this subversive control freak on 11-6-12.

    −Eli Jones
  31. COMING AFTER OUR FOOD, NOW, BIGTIME!!!! WE HAVE TO GET THIS GUY AND
    HIS ADMINISTRATION OUT! OUT! OUT! IF YOU VOTE FOR HIM AND HIS
    ADMINISTRATION, YOU WILL DESERVE WHAT YOU GET. BELIEVE ME, YOU WILL
    NOT LIKE IT–HE IS ONE OF THE MOST DANGEROUS MEN IN OUR COUNTRY!
    BAR NONE!

    Ruth Shepherd
  32. This and the Diamond nuts FDA letters were in 2009 and have long since been easily dealt with by simple labelling changes. Why is "American Vision News" overblowing this?

    −TK Soho

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