Secular companies copy Christian entrepreneurs for “modest” swimwear

11 months ago by in Business, Culture, entrepreneurship, morality, Religious Liberty, Sexuality Tagged: , , ,

HuffPost reports,

Crystal Huyben, 27, a born-again Christian from Ontario, likes to cover everything from her knees to her collarbone when she gets in the water.

“Modesty has always been important to me, believing that our sexuality is an amazing gift from God,” she said. “[It's] something to be protected, not put on display for all eyes to see.”

Huyben, who sewed her first modest swimsuit when she was a teenager, now runs a company, Simply Modest, selling the garments. Her website Simply Modest is one of about a dozen, all launched over the past decade, marketing suits that protect their wearers from sun, chlorine and lustful stares.

Now, Huyben and other modest swimwear entrepreneurs are finding that their suits are catching on with a secular audience. Tulin Reid, 38, a former plus size model, is a fan of HydroChic, a line of modest- and activewear founded six years ago by two modern Orthodox Jewish women, Sara Wolf and Daniella Teutsch, in New York’s Westchester county.

“My faith is not an influence on my swimsuit choice,” said Reid, who works as the marketing director of Plus Model Magazine. “I paddleboard and do water aerobics. It allows me to be athletic and active without worrying that something will pop out.” . . .

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