Of course, the whole thought of making merchandise of a communist revolutionary, and selling it for profit to socialistic-minded liberals in a capitalistic market is a the very least a hoot! But the Human Rights Foundation thought it right to let these leftists in on the history of Che Guevara’s violence, oppression, and mass murder.
Point: It’s probably not so cool to being wearing Che’s image on your chest, or hanging it on your wall (unless for target practice). As a way of promoting liberal “hope and change” style revolution, the Che image is an emblem boasting nothing but one’s total ignorance.
HRF president Thor Halvorssen posted this open letter on Huffington Post:
CEO, Urban Outfitters
30 Industrial Park Blvd.
Trenton, SC 29847
Dear Mr. Marlow,
The Human Rights Foundation recently became aware of the sale of merchandise at Urban Outfitters emblazoned with the image of communist leader Che Guevara, at times accompanied by the word “revolución.” As a nonprofit organization dedicated to the defense of human rights, we would like to bring your attention to Guevara’s bloody and anti-democratic legacy.
Although Guevara’s image has appeared on countless items for consumption over the last few decades as a symbol of change for the better, Guevara’s actual record is that of a brutal tyrant who suppressed individual freedom in Cuba and murdered those who challenged his worldview. . . .
From 1959 to 1960, the new government carried out summary executions of at least 1,118 people by firing squad. Guevara himself presided over the notorious La Cabaña prison, where hundreds of the executions took place. . . .
Fifty-three years after Guevara’s rise to power, Cuba is still ruled by the Communist party, while all alternative political parties and dissenting civil society groups are outlawed. Any expression of dissent is considered a subversive act, a free press does not exist, and the government regularly imprisons those who speak out. Mr. Marlow, the Cuban government of today, a legacy of Guevara, is the most repressive regime in the Western hemisphere. . . .
In a speech in front of the United Nations in 1964, Guevara proudly admitted that “yes, we have executed, we are executing, we will continue to execute.” He boasted of murdering Eutimio Guerra, bragging in his diary how he “ended the problem with a .32 caliber pistol, in the right side of his brain.” He believed in doing anything it took to achieve “the greater good” he envisioned for Cuba — including nuclear annihilation of the United States.
During the Cuban Missile Crisis of 1962, Guevara favored engaging in nuclear war to “build a better world.” After the crisis was averted he lamented Soviet inaction, stating that if the missiles had been under Cuban control, he would have fired them. There is evidence that Guevara was involved in a November 1962 terrorist plot to use 1,200 pounds of TNT to blow up Macy’s, Gimbels, Bloomingdale’s, and Grand Central Station on the day after Thanksgiving, the busiest shopping day of the year. “At every stage of his adult life,” one historian noted of Guevara, “his megalomania manifested itself in the predatory urge to take over other people’s lives and property, and to abolish their free will.”
Is this really someone that Urban Outfitters wants to emblazon and celebrate on its products?
For the sake of the 1.47 billion people still living under the yoke of communist rule, for the sake of the thousands who perished in the Cuban revolution, and for the sake of the 11 million Cubans who still endure a totalitarian system, we hope Urban Outfitters will reconsider its marketing strategy and set a moral example for the apparel industry.